One product record, everywhere.

A single record per product, with the attributes, assets and channel mappings attached.

The problem

Every channel keeps its own copy.

Attributes drift.

Nobody knows which one is right.

What it does

One record, many channels.

  • One canonical record.Every attribute has one home.
  • Attribute sets per category.The fields change by product type, not by channel.
  • Channel mappings.Each channel's required fields are derived, not re-typed.
  • Change history.Every edit is attributed and reversible.
Product SKU Material Size Images APPROVED Web Marketplace Print Ads

Illustrative.

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